Participate in company projects and training sessions.

Collaborate and integrate designs from Game Designers, Game Artists, Game VFX artists, etc. into in-game features.

Work under the guidance and task assignments of the Team Leader.

Take full ownership of game projects, from research and testing to ASO, creatives, and monetization.

Plan, launch, and manage advertising campaigns.

Conduct in-depth research and analysis of the global gaming market to develop effective marketing strategies for game production and publishing.

Collaborate with related teams to produce high-performing advertising creatives.

Proficiently use campaign performance tracking tools (Appsflyer, Adjust, Bytebrew, Google Analytics, etc.), analyze data, and make timely optimizations to improve CPI, ROAS, and LTV.

Conduct A/B testing to optimize ads, creatives, store listings, and other elements to improve conversion rates.

Manage and assign tasks to Marketing team members; directly lead and develop the team to achieve set goals, including professional training, performance management, and skill development.